The Ant & The Grasshopper
Why Republicans Are Losing the Deficit Debate They Should be Winning:
A Story of More vs Enough: More or Less
• Medicare & Medicaid are unsustainable
• In 10 years or less the deficit will be 100% of the GNP – New Worth of the Country
• Social Security will see major cutbacks
And all the while, unemployment is 9.2% and despite Obamacare, health insurance costs are dramatically up – and yet the Republicans are losing the debate on deficit reduction and the debt ceiling.
The Democrats sell more NOW and the Republicans are selling less rather than sufficiency/sustainability – enough later .
No one wants less – now – even with the prospect of ‘more’ in the future. To get less means one isn’t right, isn’t better, is worse. To get more – one is right, better, and good – worthy.
And America is a culturally a country of ‘more, better, now’ not wanting to face the prospect of less, worse, later even if more is unsustainable.
And the R’s haven’t been able to demonstrate there will be less – much less going forward.
And that is why the Republicans are enduring MORE-tal wounds in this debate.
Until, the prospect of LESS – benefits not being there – are not just words – but created as visceral images, fuzzy spin words ‘like framework’ and non specificity will win for the Democrats.
Herein is the challenge: how EMOTIONALLY to demonstrate both how less will become more better yet enough (the ant) yet the consequence of continued live for today spending (the grasshopper) will create less tomorrow. This message must be viscerally felt at the gut level – like a gun at the head to get this message through (which is exactly what the Grasshopper Democrats do anyway.)
The Republicans have to force the Democrats to demonstrate ‘where’s the beef’ of their non proposal proposals while showing the alternative in the future: Little Caesar’s Cat Food.
PS: The Democrats are Ant Eaters.